How is your brand associated with your audience?
If you pay attention to how you communicate, share, interact, shop and entertain, you will see that the phone or tablethas become an important option.
What does your brand has to offer to the user?
Ate Carbonbytewe collaborate with brands and agencies to provide customized solutions and provide interesting content to your audience. We are developers, we are creative and proactive. A complete tewm with different profiles to give a complete solution.
In this short article I won't try to convince anyone how to do things well, I still get surprised when I see something is being done in my opinion totally upside down, but ends up going well :)
What I will do try to apply is some logic and somehow focus on these small (or large) brands and marketing agencies that do not yet know what kind of product they should try to make the leap to mobile. And as usual, I'll avoid technicalities and I will stick to the practical side.
As a rule of thumb, do not make an APP to simply envelope the contents on your business website.
It is true that devices are increasingly powerful and with a very large capacity to store trashy APPS, but try to bring your users a different and unique functionality on their devices, this detail will make your customers think twice before they delete it.
Be generous with your users. Periodically receiving deals or discounts will improve the retention.
Let the users speak about you on social networks, and reward them for it (so called loyalty points)
Transmit your brand values, it shows what you are. If your brand is a pharmaceutical that cares about diabetics, launch a useful app for diabetics, this creates links between your brand and to your users.
If your car brand boasts security, create child games with toy versions of your cars
Sometimes things don't go quite right (or do they?)
Advergaming, or advertising game is the way in which we achieve the impact of the message/values of the brand or the product last longer, as by playing a video game requires the user to be active and responsive to stimuli from the game itself.
The advertising game is not a new idea, it has been a long time with us already. Although it has never been a boom, if it is an attractive product, especially for the young
It has always fascinated me the case of this advergame: Captain Novolin, for the Super Nintendo, launched in late 1992.
The experts in the matter (or the oldest people around) know this game as the WORST VIDEOGAME EVER.
The brand behind the game is Novo Nordisk insulin manufacturers, and the game puts you in the role of a diabetic super hero who must avoid enemies in shapes of food and answer questions about diabetes.
From the outside it may seem a joke but, What was the opinion of the target audience? Surely 6 to 8 years old children with a lot of doubts about his new situation.
As a child gamer I have spent great moments with games that seemed rubbish to other children (maybe they were not the target?)
Without further data, launching a videogame like this nowadays seems to me a brave and sensible movement.
With better results, or at least with less negative reviews, games like ZOOL (lollipops) Cool Spot (7up) or Doritos, maybe because they are much easier products to handle. And we are talking about video games for home consoles, but in the case of mobile gaming we can find many examples of good and bad publicity game. Often burdened by too low budgets.
At Carbonbyte we work with the brand or agencies to achieve, in the case of the advertising game, a fun and memorable experience for the user, that improves the relationship with the brand, and in the case of the apps. that they are useful and can generate a benefit to the brand.
In any case, as I mentioned earlier, is not a good idea to have a "corporate" APP just for having it, and at Carbonbyte we will try to help them get a remarkable result.